Understanding a Content Brief

Understanding a Content Brief

Each recommendation will have three tiles across the top of the screen. These can be used as follows:

  • Left Tile: This tile has information about the customer journey and what you should help the customer accomplish with this piece of content.
  • Middle Tile: This tile has the recommended content format and how to get the content in front of your audience.
  • Right Tile: This tile identifies key messages and ways to differentiate the message as part of the content.

The initial recommendations are generated based on your input and the Cobomba benchmark database. You can choose to make changes to each of these tiles by selecting the select square in the upper right-hand corner of the tile. You can then make edits to the selections by choosing different buttons on the right side of the screen and saving your changes at the bottom of the screen.

Once you are satisfied with your content plan, the bottom tile will provide a narrative format of the plan. You can then activate the plan by clicking the “Activate Plan” button in the upper right-hand corner. An active plan can be marked “Complete” by clicking on the same button a second time. A completed plan be reactivated by clicking on the same button a third time.