What is Content Intelligence?

Content Intelligence includes analytics related to an organization's content and recommendations to improve content based on data .

Content Intelligence means analytics related to an organization's content and recommendations based on data to improve content performance. Recommendations include changes to content planning, creation, and distribution in order to improve audience relevance and marketing performance in areas such as:

  • Target Audience (Personas)
  • Promotion and Distribution Channels
  • Content Type (Format)
  • Topics and Messaging Themes
  • Competitive Positioning