How do I use the Content Topic Explorer?

The Content Topic Explorer (CTE) is created for you at the conclusion of building a Marketing Initiative. 

To begin exploring the topics that the Vennli AI bots have curated for you, click the Explore topics button.  The CTE will take over your screen providing you an interactive canvas to perform the following activities: 

  • Review and prioritize Vennli’s top key topic recommendations for your marketing initiative by customer journey stage
  • Browse and select additional key topic recommendations
  • Add your own key topics
  • Remove key topics
  • Exclude key topics from specific personas 

Review and Prioritize top key topic recommendations:
Review Vennli’s top key topic recommendations per customer journey stage by navigating to each card on the screen.  

Change the priority of the key topics by dragging and dropping the cards in a different order.  The topics on the top of the list are considered the most relevant and most differentiating topics for your specific marketing initiative.

Click the right or left-facing arrow to move to different journey stage cards.   


Browse and select additional key topic recommendations

Vennli provides a library of alternative topics to consider and be inspired by.  To view these topics, click on the green “+” icon and choose “Show me more topics”. 

You can also view alternative topic recommendations for a specific key topic.  Click the vertical ellipsis icon to view these.


Add your own key topics

You can also add your own topics to each customer journey stage card.  Do so by clicking the green “+” icon and selecting “Create my own”. You will then see a new key topic tile appear on the bottom of the list for you to enter your own topic.  You will need to click the checkmark icon to save the message.  


Remove key topics

Remove any recommended or manually created topics by clicking the vertical ellipsis icon and selecting “Delete”. . . 


Exclude key topics from specific personas

By default, the selected key topics on a customer journey stage card will apply to all personas that you have selected for this marketing initiative.  You can exclude these personas by clicking the persona icon and de-selecting one or more personas.